Design and coordinating by phannatiq studio in the UK
Walthamstow, East London is where the magic happens. Or at least where it begins.
Your garment was designed by Anna Skodbo in our Walthamstow studio. It was pattern cut in E17 and the first sample made and fitted on a range of fit models in as many sizes heights and genders possible, ensuring the versatility which means so much to us.
This is also where everything is coordinated, from sourcing fabrics and overseeing production to processing orders and sending them to you.
Anna steps outside the studio not just to visit suppliers and supervise production but also to draw inspiration from the urban landscape. For example, phannatiq prints have been based on everything from photographs of the vista behind Hackney Wick train station to silhouettes of local cats.
Although most of our manufacture is outsourced we do still make some of the garments here. If you've bought a Daisy Skirt, a Jaega Tee or a limited edition item there's a big chance it was made right here with these machines.
Anna Skodbo in our Walthamstow studio
Cutting a sample
The straight stitch machine. This is used for sewing non stretchy fabrics and used for top stitching
The four thread overlocker. We probably use this the most as a lot of what we sew is jersey. It does the seams on the inside of your t-shirts for example. The seams from an overlocker are stretchy.
This machine is called a cover stitch. It sews the double lines you see on the hem of your t-shirts
This is the five thread overlocker. As you can see from all the stuff piled on it, it's the one we use the least frequently. It is useful for trousers and shirts if you don't want to sew proper run and fell seams or french seams as it sews a seam and also overlocks the raw edges at the same time, making the fabric edge not fray. (And yes those are smoke grenades there..... they are from a shoot 😂)
The steam iron
Graded patterns and samples and storage. The studio is certainly not a showroom :D
Important tools (I have no ides why we have so many glue guns! 🤔)
Original paper patterns
Bits and bobs
More bits and bobs. Oh and yes we do listen to tapes on the boombox :D
Most of the fabric goes straight to the factories, but we keep a small amount of each one here just in case
we crop images for their various uses and work on web content and promotional material in the studio too
We make spec sheets like this one to supplement the garment and provide any further information including amounts per size and colour. Patterns are digitised, graded (made in all the sizes) and sent via email or printed out in card and taken to the factory