Felicities is a specialist boutique agency providing full business, PR, sales and marketing support to creative, fashion, music, arts and lifestyle brands. We are entrepreneurial, always looking for new opportunities and thinking outside the box to support the growth of our client’s brands. Results driven, Felicities has been an integral part of the creative industries since 2003 and been credited with being a leading influence in the success of hundreds of emerging British and International creative brands.
Felicities was established by dynamic entrepreneur Alison Lowe who is passionate about supporting creative talent and preparing them for the challenges of balancing creativity and commerciality. Renowned for her practical, realistic approach to running a creative business, Alison set up Felicities to help emerging fashion labels to develop and grow their labels in a challenging and ever changing marketplace. Nominated and awarded as one of the Maserati 100 for 2016 for the support she gives the next generation of entrepreneurs, Alison was also awarded an MBE for ‘services to the fashion industry’ in the Queen’s birthday honours list 2017.
Felicities offers unique services to start up fashion labels including PR, sales and business support ensuring that the designers have support across all areas that they need to build their businesses. The agency also develops partnerships with other organizations and companies to provide new opportunities for their brands including showcase opportunities, collaborations and sponsorship.
Alison Lowe MBE is a dynamic entrepreneur renowned for her practical, realistic approach to running a creative business and is constantly in demand to share her knowledge and advice. She is passionate about supporting creative talent and preparing them for the challenges of balancing creativity and commerciality.
A serial entrepreneur, Alison has owned and sold several businesses before establishing Felicities. She has a true understanding of the issues running a creative business, gained from supporting 2000 + brands over the past 20 years.
Building a reputation as one of the leading supporters of emerging fashion talent, in 2017 Alison was awarded an MBE in the Queen’s Birthday Honours List for her services to the fashion industry.
Josie joined Felicities in 2010 as a Junior PR Executive, working her way towards her current position as PR Director with an equity share in the business.
Her many successes have included managing London Fashion Week shows, hosting and managing a showroom in Paris for Fashion Week and generating significant press copy for all the agencies clients including features in – Vogue, Harper’s Bazaar, Telegraph, Times, Time Out, Independent, BBC News – amongst hundreds of others.
Darkwah Kyei- Darkwah is both a freelance stylist and PR executive at Felicities. Having worked in the fashion industry for 7 years, he is well-versed in both aspects of the industry - both in PR and in the creation of copy/editorial shoots.
The collections of all their businesses are stored on rails so that stylists can come and borrow them for shoots for magazines or for celebrities to wear
They have a market leading online booking system too which means any stylist who is registered with them can just book online, much like online shopping
They are located at WeWork in Liverpool Street and have the most incredible views from their meeting rooms